Logo Design Critique

The logo for this company is successful because it is very minimalistic while relaying a message that is clever designed through using the percent symbol to also represent the name of the company, 90 percent. The design is a play on numbers and symbols to create a unique look.

The logo for the 2016 Olympics is symbolic of the unity that is created at the Olympics, where all the world comes together in peace for that special event. The graphic of the 3 figures intertwined as one being represent the message of unity that comes with seeing the Olympic games.

This logo is a clever use a bar code, which represents having to purchase something, but is in the shape of a beer mug for the company that sells bar supplies. The entire design is connected by the image, how it is designed, and the name of the company.

The logo for this animal training program uses simple colors and white space to create images of animals that represent the purpose of the company.

This last design has hit the mark on the level of creativity and originality. The golf club is named Spartan which is depicted in the swinging of the figures golf club, representing the feathers that would be on top of a spartan soldiers helmet. The design incorporates both the name of the gold club and golfing in a sleek and clever design.

Personal Logo Design & Business 

The business I am basing my logo and business card off of is an event planning service, which I would like to call "On A Whim" event planning. My intended audience is private and public businesses, as well as fashion designers that wish to throw events that are very whimsical, with a lot of sheer fabrics, glowing lights, flowers everywhere, basically any company that wants to completely transform a space for an event. As the business owner I want to be challenged while planning these events, I want a customer who has a dreamy, fantasy vision and make that come to life. The logo I plan to create will represent this by having an etherial, dreamy quality to it. Many of my sketches include wildflowers, lights that would look like they are glowing off of the paper, loopy, light fonts that are very scripted, and heavy use of water color and pastels because I love the way it makes an image feel transparent yet beautiful. My business is about creating dreams into reality for my potential clients, on a whim.